podcast promotion
How to collect and showcase listener testimonials
Let your fans help you gain new listeners.
Read more
How to create your Where to Listen page
Point your new listeners to continue listening to your show on the go.
Read more
Your podcast in 30 words or fewer
Writing compelling, evocative, and human podcast loglines.
Read more
How to write a podcast host bio
Put a face to the voice behind your show.
Read more
How to make a video trailer
Press play on a visual entry point for your show.
Read more
Your podcast website is an opportunity for audience growth
Podcast discoverability is two-pronged: there’s podcast discovery for existing podcast listeners and there’s podcast discovery for everyone else.
Read more
Gain: How Adam and Liz launched and promote Games and Groceries
Today, we’re speaking with Adam and Liz, the co-hosts of Games and Groceries: Talking Games and Being Adults. The podcast launched in June 2018 and is based in the United States.
Read more
Gain: How Chris and Paris launched and promote Terrible Book Club
Today, we’re speaking with Chris and Paris, the co-hosts of Terrible Book Club. Join Chris & Paris every other Tuesday to discover if you really can judge a book by its hideous cover, bad title, or weird synopsis. The podcast launched in March 2015 and is based in the Boston area.
Read more
Gain: How Zareh launched and promotes Apricot Jams
Today, we’re speaking with Zareh “Z” Ter-Stepanian, the host of Apricot Jams: Laughter • Pain • Music. The podcast launched in July 2018 and is based in the United States.
Read more
Gain: How Cristina launched and promotes yourartsygirl podcast
Today, we’re speaking with Cristina Querrer, the host of yourartsygirl podcast: listen to brain food to get your creative juices flowing. The podcast launched in January 2019 and is based in the United States.
Read more
Gain: How Janice launched and promotes The Traveling Introvert
Today, we’re speaking with Janice Chaka, the host of The Traveling Introvert: the ups and downs of running businesses, while being an introvert and being on the road. The podcast launched in June 2017 and is based in the United States.
Read more
How to create and maintain an email newsletter for your podcast (without overextending yourself)
Your podcast speaks to many listeners at once while connecting immediately with an individual. Turns out, so does an email newsletter. You send an update, and poof, it arrives as a personal message right into the inboxes of your audience. Sounds a little like a podcast delivery, doesn’t it?
Read more
Gain: How DJ FYEMEUP launched and promotes #FYEMEUP ATL
Today, we’re speaking with DJ FYEMEUP, the host of #FYEMEUP ATL: a collection of indie music from the perspective of a DJ in the Metro Atlanta area. The podcast launched in August 2016 and is based in Atlanta, Georgia.
Read more
Gain: How Alex launched and promotes The Ostium Podcast
Today, we’re speaking with Alex C. Telander, the creator of The Ostium Podcast. Ostium is a secret town where there are many doors that lead to different places in time and space. The podcast launched January 2017 and is based in Cotati, California.
Read more
Gain: How WGBH created and launched Molly of Denali
Late May 2019 marked the debut of WGBH's new kids fiction podcast Molly of Denali. We caught up with their production team to learn more about the show they so thoroughly shared on their website.
Read more
Gain: How Jon and Joe launched and promote Dynamic Duel
Today, we’re speaking with Jon and Joe, the hosts of Dynamic Duel. Twin brothers Jon and Joe review superhero films and find out who would win in Marvel vs DC fights using stat-based simulations. The podcast launched in January 2016 and is based in the United States.
Read more
Gain: How Lisa and The Duchess launched and promote The Ladies of Lithgow
Today, we’re speaking with Lisa, one of the cohosts of The Ladies of Lithgow. Need a giggle or a distraction? The Ladies can offer laughs, friendship, wine time, stories (mostly true), and anecdotes about royals, cults & growing up in the 80s and 90s. The podcast launched in November 2018 and is based in Australia.
Read more
Gain: How 70 Million uses annotated transcripts and toolkits to assist in audience development and engagement
We caught up with 70 Million’s publicity and audio marketing specialist Kate Krosschell to learn more about the development and distribution of the show as Lantigua Williams & Co launched the second season in July 2019.
Read more
SEO me the way: Optimizing your website for podcast discoverability
Original articles on your podcast website help new listeners discover your show
Read more
How to listen to a podcast: Featured episodes highlight which episodes new listeners should start with
Make a great first impression: a welcoming first experience with your podcast helps turn curious visitors into new listeners
Read moreHow you can listen to this podcast
You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.